Watch Now - The Innovation Circuit: MOBILE APPS EXPOSED!

Panellists

Mobile apps experts:

Philip Fourie - Practice Lead, Digital

Meg Hope - Senior Consultant, Digital

Hamish Norton - Lead Consultant, Digital

Moderator: 

Liz Knight, Head of Cyber Security

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Takeaways

• Mobile apps have become essential tools in our daily lives.
• Most users have 40 to 80 apps but only use 9 to 15 regularly.
• Ease of access is a key reason for businesses to invest in mobile apps.
• Offline capabilities can be crucial for users in low connectivity areas.
• Mobile apps provide persistent branding opportunities for businesses.
• Low-code/no-code solutions are great for concept proving but have limitations.
• Fragmentation in devices and platforms poses significant challenges for app developers.
• The future of mobile apps will likely involve more AI integration.
• User feedback is critical for successful app development and iteration.
• Maintaining compatibility with older devices is essential for user retention.

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Chapters

00:00 Introduction to Mobile Apps

01:30 How Many Apps Do We Have on Our Devices?

03:43 Business Considerations for App Development

06:03 Low/No-Code Tools

08:35 Challenges - Fragmentation & Beyond

10:45 Future Trends in Mobile Apps

13:22 The Role of GenAI & MCP Servers

15:33 User Experience and Feedback in App Development

17:54 Quickfire App Recommendations - Our Favourites!