Senior Consultant (UX)
Improve your website by understanding the behaviour of your audience.
Want to improve your website’s user experience, conversion rates, look and feel or reduce the bounce rate but not sure exactly where to focus? You could base your changes on assumptions and gut feel of what you think your customers are doing on your website, or you can take a, smarter, data-driven approach. Google Analytics (GA) gives you the tools and data to understand how your customers are behaving on your website and if your website is actually delivering the content and answers they’re looking for. It’s free and it's an excellent place to start.
In reality, most of us only understand the basics of what Google Analytics has to offer – page hits, popular pages, number of users, etc. To deliver data-driven website improvements, a deeper understanding of the insights available in Google Analytics is invaluable. Our range of Web Analytics packages will help with that. We’ll get you going with a variety of tasks – including checking your setup is tuned to your website goals, building reports, reviewing funnels and integrating with existing customer data. A customised, hands-on, approach means that we can answer your organisation-specific questions, cut through the data noise, deliver the content your customers are looking for and work out where you can get those quick wins.
Outcome: a better understanding of what your Google Analytics is showing and some possible website or marketing actions to consider.
Outcome: a better understanding of how to use monitor, manage, and maintain Google Analytics.
Depending on your business, the focus can be on acquisition or conversions but with the aim of finding out how well business goals are being met.
Outcome: Action list to improve marketing or website changes.
Outcome: website and customer data are combined to show insight about how actual customers behave using your website.
Theta has Data Scientists, certified Google Analytics Consultants and User Experience experts who understand how people use websites. We analyse your Google Analytics to improve your website to deliver a better user experience and maximise your search rankings.
Hayden Whitecliffe is a user experience researcher who is Google certified for advanced Google Analytics.
Kim Lumsden has been using Google Analytics as a tool to investigate customer journeys for 15 years.
Sidharth Macherla is a data scientist who is experienced in combining Google Analytics information with onsite customer data.