Director and Head of Theta Digital
We use established methodologies to deliver UX services tailored to the needs of your project and customers.
Every project is unique, and a project set up for success will have a high-level understanding of your organisation and customers' needs before kick-off. We will work with you to define scope, with a project methodology that suits your team, technology, project/product status and experience with UX. Our core services include:
A typical UX project may use snippets of each of these services, depending on the project’s state.
Understanding your organisation, its goals, customers and existing data is the first step towards creating meaningful change.
The UX journey starts with understanding your goals and what success will look like. This might include qualitative (hard) measures such as increased website traffic, app downloads, NPS scores, or qualitative feedback like from customers via your call centre or feedback forms. We will then work on defining a strategy to achieve your goals.
Typical activities conducted during user research and discovery include:
Deep diving into customer touch points, content and experience channels will help map opportunities for service improvement.
With your organisation’s goals and customers in mind, we’ll work with you to refine or design services.
We’ll consider the end-to-end customer journey, right from the first encounter, and include every touch point with design or technology.
We’ll also consider the full gamut of possible perceptions or emotions your customer might experience until they return or exit your services permanently.
Service development will involve some or all of the following activities:
Create and test prototypes of products and services so you can move into development, confident you’re meeting the needs of your customers.
With a clear understanding of the user, service and measurements of success we will create wireframes/prototypes and test them with your intended users/customers.
Usability testing helps ensure your product or service meets the needs of your users and ultimately delivers the intended outcome. It’s also a useful checkpoint to help you understand why existing products or services are not meeting all objectives.
Prototyping and usability testing can include some or all the following activities:
We recommend testing with end users if possible. To eliminate bias from decision making in the development of your product/service, we can conduct independent user recruitment on your behalf and test in our offices or at another location.
If real customers are not available, we can conduct low cost “guerrilla usability testing” – for example visiting a local coffee shop and offering patrons a coffee voucher in exchange for ten minutes of their time.
Turn concepts and prototypes into stunning visual design with our user interface design service.
Turning concepts or protypes into development-ready design is most valuable when the full design picture and journey has been considered.
User interface design can include some or all of the following activities: