Director and Head of Theta Digital
Artificial intelligence is set to power the next wave of digital disruption. Early adopting organisations are already seeing benefits from their AI investments. Others need to embrace AI to accelerate their digital transformations and keep up. We can help you make the most of the AI opportunity.
Artificial intelligence or AI is a general label or collective term, encompassing many methods, techniques and applications – a “suitcase word”. It can describe a field of study, or be applied to a system, or software, that can sense its environment, think, learn, and take action in response to what it’s sensing.
Some of the scientific, mathematical and engineering methods that are described as AI include machine learning, deep learning, computer vision, neural networks and natural language processing – many of which form part of Microsoft’s cognitive toolkit.
AI touches almost every aspect of our lives. Every time you shop online or use Siri, chatbot or other digital assistant, you are experiencing some form of AI. Its influence and impact is set to increase as development of AI technologies accelerates.
As more and more products include AI-based services, there are opportunities for early-adopting businesses to benefit, and differentiate themselves from competitors with more seamless processes and smarter, more personalised service.
It’s now possible to do things with AI much more easily than you could previously. Machine learning services are packaged so they can be applied to different scenarios, for example automatic translation using machine translation, image and object recognition with computer vision, and language understanding. You no longer need to be a data scientist to make the most of these technologies.
We can help you identify opportunities to use AI, navigate this rapidly changing landscape, and develop AI solutions to run your business smarter.
Our chatbots are built using AI technologies – including natural language processing, translation and speech recognition.
When it comes to how and what we build and develop in the area of AI we’re clear that we should do so ethically. We’re adopting Microsoft’s AI principles as a guide for ethical AI development:
AI must maximise efficiencies without destroying dignity and guard against bias
AI must have algorithmic accountability
AI must be transparent
AI must assist humanity and be designed for intelligent privacy