February 20, 2023

ChatGPT: advice for your organisation


Jim Taylor, Emerging Technologies Architect


ChatGPT has captivated a huge global audience. However, with this newfound potential comes polarised views on its impact.

A new frontier or a new threat?

Some see ChatGPT as a promising opportunity to revolutionise industries and provide innovative solutions to longstanding challenges.

Some view it as a threat, expressing concerns over its ability to replicate human speech and potentially replace human workers in certain industries.

Regardless of these differing opinions, it's clear that ChatGPT is a powerful tool that is likely to significantly impact our society and the way we interact with technology. So what should we be looking out for?

Businesses – be aware

When considering the adoption of ChatGPT in your organisation, it's important to consider several key factors.

Firstly, while ChatGPT can provide accurate and informative responses, it is limited in its ability to truly understand and empathise with customers, and sentiment may not be conveyed as intended. Additionally, it's been demonstrated that the output from ChatGPT is frequently incorrect or misleading, and it should also be noted that the data used to train the model only goes up to the year 2021.

With any AI system, there is also a risk of errors or misinterpretation, which can lead to misunderstandings or incorrect information being provided to customers.

It also raises several legal and ethical implications, as below. These must be considered, especially if you're planning to incorporate it into daily operations.

Legal and ethical implications

1. Data Privacy

ChatGPT may collect and store sensitive customer data, which can raise concerns about data privacy and security. Businesses must ensure they have appropriate measures to protect customer data and comply with relevant data protection laws.

2. Bias and Discrimination

There is a risk that ChatGPT's responses could perpetuate biases and discrimination. It's important to regularly monitor and audit any system or content using ChatGPT output to ensure it is not unintentionally discriminating against certain groups.

3. Responsibility and Liability

As with any AI system, there may be questions about who is responsible and liable for the actions and decisions made by ChatGPT. This could be particularly complex if the system is integrated with other solutions or used to make critical decisions.

4. Transparency and Accountability

Customers have a right to understand how their data is being used and the decisions being made by ChatGPT. Businesses should be transparent about the system's capabilities and limitations and be prepared to explain its decision-making process.

5. Social and Psychological Impacts

ChatGPT's human-like responses may have unintended social and psychological impacts on users, such as affecting their trust in technology or their interactions with other people. For those unfamiliar with the inner workings of tech like this, there's also risk of users believing they're chatting to a real person and the subsequent fallout upon realisation.    

6. Security

As with any new technology, there's potential for new attack vectors or unknown vulnerabilities. One example of this is prompt injection. Prompt injection is the manipulation of input prompts to influence the output of a language model. It has the potential for harm and misuse if used to introduce bias or misinformation into systems or content using ChatGPT output. This is an interesting, albeit alarming, read -  ‘AI-powered Bing Chat spills its secrets via prompt injection attack’.

How can you implement ChatGPT?

Implementing GPT technology may also present significant technical challenges, especially when integrating it with existing business processes. You'll likely need expertise and resources to implement the system effectively and efficiently.

By taking these considerations into account, your business can better evaluate the potential benefits and drawbacks of adopting ChatGPT and make informed decisions that align with your overall goals and objectives. I recommend taking a proactive approach to addressing these considerations to ensure that their use of ChatGPT is responsible and sustainable over the long term.

With the above in mind, if you're interested in ChatGPT's potential use cases, read on. And if you want to talk about using it, get in touch. Theta is experienced in helping businesses integrate and adopt new technologies such as GPT and other AI and Machine learning technologies. We can assist with implementation, developing AI strategy, data governance, and security measures.

You may also find this helpful if you’re considering its use within your business: Can you use ChatGPT as your business chatbot.


More about ChatGPT

What is ChatGPT?

ChatGPT is a chat interface on a large language model developed by OpenAI that can generate human-like responses to a wide range of textual prompts, such as questions, statements, and conversation starters. Using a complex neural network architecture, ChatGPT has been trained on massive amounts of text data, allowing it to generate coherent and contextually appropriate responses to a diverse range of input. Its applications range from chatbots to automated content creation and machine translation, making it a powerful tool for natural language processing tasks.

Why the hype?

ChatGPT has quickly gained widespread attention and fascination across a broad range of industries and applications. As a highly sophisticated language model, it has the potential to transform the way we communicate and interact with technology and has already been applied to numerous tasks such as language translation, content creation, and customer support.

How can it help businesses?

These are just a few examples of how ChatGPT can be used to improve staff productivity across different industries. As the technology continues to evolve and improve, there are likely to be even more innovative use cases that help businesses to work more effectively and efficiently.

Here are a few examples:

  • Content creation: create product descriptions, meta tags and marketing copy. Help to reduce the time and resources needed to create content - provided it's used with guardrails such as fact-checking.
  • Sales and marketing: identify and engage leads; respond to enquiries; recommend products or services. Sales and marketing teams can work more efficiently and effectively and improve conversion rates.
  • Education and training: provide personalised learning experiences for employees, answering questions and providing feedback on training materials. Help to improve learning outcomes and ensure that employees have the support they need to be successful in their roles.
  • Software development: help developers with a number of tasks such as providing example code, creating test cases, writing documentation, and providing natural language descriptions of code.
  • Customer support: although ChatGPT is not the best choice as it may not have the necessary business knowledge to provide detailed information, the underlying GPT technology that powers ChatGPT can still be useful in helping to generate and curate content based on your existing materials.

Looking at ChatGPT for your organisation?