August 28, 2025

Digital Transformation Finalist in Reseller News Innovation Awards 2025

By

Theta

Digital Transformation Finalist in Reseller News Innovation Awards 2025

Theta has been named as a finalist in the Reseller News Innovation Awards 2025.

We entered our project with New Zealand Bloodstock (NZB) into the Digital Transformation category, where we delivered a solution to address the challenges of ageing tools and systems. Now, with a cloud-first, end-to-end solution, they have enhanced security, speed, and functionality. On sale days, they have real-time insights via dashboards, and the entire sale process is streamlined from start to finish.  

NZB's solution outcomes at a glance

  • The go-live day saw NZB’s largest ever sales results – two days of selling, over $35.1M NZD.
  • Critical applications, including ERP and CRM, have been upgraded to new, cloud-based Microsoft solutions, giving NZB the security, speed and improved functionality they need to continue delivering the best service in the business.  
  • On Sale Days, NZB's Marketing team can report in near real-time and share dashboards and insights with the required team members rather than constantly passing on information manually. And for all business users, reporting is much quicker, and it's easy to access data when needed.  
  • Final sale results are now available in near real-time, down from 15 minutes.  
  • Automation has improved efficiencies across the business, allowing more time to focus on core business activities.  
  • A highly secure environment has improved compliance and regulatory processes and reporting.

Congratulations to all the finalists. Results will be announced at the awards night on 9 October 2025.

New Zealand Bloodstock's Digital Transformation